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The strangely-local World-Wide Web

Kilkenny, Ireland, 2002 —

At a time when my website was getting 200 to 500 page-views per month, a friend's pharmacist read about him in one of my pages.

I'd written an innocuous piece about Dubliners in a Kilkenny pub and quoted somebody I'd just met — a Dubliner himself. A few months later his chemist described to him the moment about which I'd written.

Justin didn't mind — and neither did he grasp the strange implication.

I'd simply mentioned in a page on my tiny website a person's name; a pub name; the name of a town; and the terms "dub," "Dublin," and "Dubliner" — and the pharmacist at the other end of Rose Inn Street found it.

That's how local the internet can be.